Why Insiderz?
Insiderz is a UK business-to-business review and discovery platform for small and medium-sized businesses. Here's what makes us different from a software directory or a consumer review site.
Describe what you need. In plain English.
Tell Insiderz what you’re after — “friendly accountant in Bristol, open now, under £500” — and it proposes the filters. You still choose what to apply. No wrestling eight dropdowns and six pages of listings to find the one supplier that actually fits.
AI search assistant is in beta. A review-writing assistant that walks reviewers through structured feedback follows.
Only real UK businesses.
Every profile on Insiderz comes straight from the UK Companies House register. One listing per real business — no duplicates, no phantoms, no three versions of the same company under slightly different spellings. When owners claim their profile they verify ownership through a DNS record, a file on their website, or a letter posted to the registered office.
Identity verification only — it tells you “this is really that business”, not “this business is any good”.
Reviews from businesses that paid the invoice.
Every review on Insiderz carries an order or PO number — shared privately with us, never shown publicly. Reviewer and reviewed are both claimed UK businesses: both identifiable, both accountable. Fake-review farms don’t carry POs. Anonymous strangers can’t torch a competitor from behind a throwaway email.
The PO ties the review to a specific deal. It doesn’t auto-confirm the invoice was paid, but it commits the reviewer to a claim the other side can dispute.
Secure, disposable inboxes for every new business contact.
Dealing with someone you don’t fully trust yet? Generate a fresh Insiderz email address and hand it out instead of your work inbox. Attachments stay encrypted on our servers, and each business’s inbox is isolated per organisation. If a contact starts spamming, goes quiet, or sells your details on — delete the address and the channel closes for good. Your real inbox stays yours.
Available as a Points add-on. We don’t know anyone else in the UK B2B review market who offers this.
The honest reason behind every low rating — only you see it.
If a reviewer rates any category below 3 stars, we quietly ask what would have made it better — and we send that note just to you. The public review shows the stars and the reviewer’s main comment. You get the private explanation nobody else sees. Reply, follow up, put it right. You respond on your terms.
Verified accounts can respond publicly to any review. Premium accounts also get the private improvement notes.
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